BACK TO WORK WITH TENTH'S HYPER RUNNER
Madrid, August 26, 2024 – Tenth
September is about to begin and most of the population is ready to redeem itself from the excesses of the summer.
In order to provide technical sports fashion that meets these needs, Décimas launches “Hyper runer”, a campaign for beginners and professional runners.
Hyper Runer is the new Décimas campaign made up of garments from its own brand: Tenth.
The creative concept of the campaign is based on the figure of the “hyper runner”, a rhetorical precept that presents the runner as a super hero, capable of achieving his goals no matter how many kilometers he has to run.
To present this “hyper runner”, the photographs use the color blue as a base and movement as a representation of strength.
In this way, the model looks like a superior human with unique qualities.
To complement this concept of the campaign, the model wears clothes and shoes of the brand Tenth, demonstrating its technical character, versatility and adaptability to the body.
Specifically, we can see tank tops and short t-shirts in breathable fabric and men’s shorts and leggings suitable for running.
In addition, the aforementioned garments feature white, black and blue colors, perpetuating the concept and helping to create this magical air.
However, the protagonist of the collection are the sneakers.
The shoes presented in the campaign are the Tenth Apolo model.
This model (available in black and white, black and gray) ensures maximum comfort and performance when running, belonging to the “Tenth Comfort+” category, which offers a superior experience in every step.
The upper includes Jacquard technology fabric that ensures breathability, the sole includes an EverPulse TPU foam insole that absorbs impacts, the insole is specifically designed for running and the shoe is generally lightweight and includes reflective elements to ensure visibility.
If you also want to bring out the best version of yourself as a runner, you can’t miss the new “Hyper Runner” campaign available in the physical stores and the Décimas online store .
